Tuesday, December 2, 2014

Cyber Monday deals stretched, crimping sales

Cyber Monday deals are being stretched out this holiday season, crimping sales on the day itself.

Retailers from Target to Amazon have been offering online deals since the beginning of November, and are promising "cyber" deals all week. That seems to have put a dent in Cyber Monday sales. Sales were up, according to estimates. But they weren't as strong as some were expecting.

IBM Digital Analytics Benchmark reported that online sales rose 8.5 percent compared to 2013. That still makes it the busiest U.S. online shopping day of the year so far--a title the date has held since 2010. But it was less stellar growth than last year's Cyber Monday, when online sales jumped more than 20 percent.

Some people also felt that prices weren't quite as cheap as they were hoping.

Mark Johnson, a public health major at Brigham Young University, said, "It wasn't as cheap as I was expecting it to be compared to Black Friday. Black Friday had a lot more deals."

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